What is White Claw?
In the most recent reported sales figures, White Claw, an alcoholic flavoured water brand, outsold every craft beer brand and in July, White Claw claims, it outsold Budweiser.
Described as a flavoured alcoholic fizz in a can, hard seltzer has been named the unofficial drink of summer 2019 in the USA. Seltzer, as the Americans call carbonated water, has been on the rise, with consumers moving away from sugary fizzy soft drinks. Now Hard Seltzer is a new category of alcoholic drinks that has taken the US by storm.
Is it available in South Africa? No. The hard seltzer brand confirmed a nationwide shortage in the United States, so I doubt it will be available in South Africa anytime soon.
White Claw is a flavored malt beverage, basically flavourless, flavoured beer, not a vodka soda.